![]() ![]() In March 2019, Guerillascope and Teletext Holidays won the Best Use of TV category at The Travel Marketing Awards. Teletext Holidays has given formal commitments to pay all outstanding refunds to customers for package holidays that it cancelled due to the COVID-19 pandemic.We consequently negotiated a sponsorship package on Turner Classic Movies, which ran alongside 30-second spots until Autumn 2018 as part of a concerted push to engage the target audience of 20 to 59-year-olds. Armed with performance insights, we identified a particular correlation between higher response rates and certain television channels.Complaints suggested people were not receiving. Using our cutting-edge media analysis tools, by month four of the campaign we had reduced the brand’s Cost Per Lead by 68%. Teletext Holidays faces legal action unless it pays back 7m to customers whose holidays were cancelled owing to the pandemic, a watchdog has said.Thanks to a slick creative – courtesy of Aspect Film and Video – and a bold strategy that encompassed the likes of Channel 4, Channel 5, ITV2 and E4, the campaign was voted the seventh-most memorable of the year, according to a public poll commissioned by Travel Weekly.Teletext Holidays Online managing director Ray. January saw web visits increase by 42% year-on-year, with February drawing an even greater rise of 50%. Two bosses are to depart as Teletext Holidays Online and Holidays on TV are merged into a single division.Maximise brand awareness in the long-term. On, the Competition and Markets Authority (CMA) announced that Truly Holdings Ltd, the company that operates Teletext Holidays, and its sister company, the travel operator. Teletext Holidays is held in high regard by the British public originally broadcast as a TV information service, the brand was the definitive destination.Increase both direct and brand traffic in the short-term. The CMA will take Teletext Holidays to court unless the firm takes urgent action to improve how it handles refunds to package holiday customers. For over 20 years Teletext Holidays has strived to offer our customers great value holidays to all of their favourite destinations including Spain, Egypt, Turkey and beyond.A new turn-of-the-year TV advertising campaign formed part of a wider marketing strategy designed to cut through at a typically busy time in the travel sector. We offer deals for all inclusive holidays, city breaks and weekends away to the most popular cities in the UK and abroad, in addition to a range of cruises. ![]() Teletext Holidays, the iconic home of late deals, chose Guerillascope as its media agency partner in 2017. For over 20 years Teletext Holidays has strived to offer our customers great value holidays to all of their favourite destinations including Spain, Egypt, Turkey and beyond. ![]()
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